Dare to Be Vivid
Is your DIY branding and messaging secretly killing your visibility and impact?
Transformational coach, consultant, author, entrepreneur, or change leader? Stop settling for bland, cookie-cutter branding, messaging, and headshots that present you as simply another service professional. Do you have the transformational goods? Own it. Merely “professional” is a BS low bar unworthy of a genuine life/business/world changer like you.
Crystalize your uniqueness in compelling branding, messaging, and photography that commands attention and enrolls the right-fit clients you were meant to serve.
Ready to create greater and deeper transformational impact?
Dan Lewis - Brand Strategist and Photographer
Create Connection
Every client engagment is a budding relationship. And creating that relationship begins before you ever meet. When a potential client sees your image and message on a website, social media or promotion you want them to feel an authentic emotional connection with you. Your image should spark that "You had me at hello" moment.
Build Anticipation
Your clients want to meet someone who can rock their world. They want to taste the possibility of real change in their lives and busineses through engagement with you. Let's face it. A typical headshot or cliche message puts you in a generic box. But real possibility is all about breaking out of our boxes! Shouldn't your branding, message, and signature images break the mold and prepare your clients to encounter new possibilities?
Inspire Action
Do you know what motivates your right-fit clients to take action and reach out to you? Are they spurred by authoritative expertise? Are they drawn in by aproachable empathy? Maybe they're propelled by outrageous provocation? The right balance of authority, approachability, and challenge in your messaging and photography will energize the right clients to take the next step.
Captured my true essence
Working with Dan was exciting and fun. I’ve never before been taken through such a thoughtful and generous process. Dan’s intention was to bring out my inner beauty by focusing on a few key words to capture my true essence. He absolutely succeeded from start to finish. I couldn’t be happier with the whole experience.”
— Sheila, Holistic Coach
Parts of myself I didn’t know
You want to create something new and I feel I was exploring myself as part of the experience. You show me parts of myself I didn't know.
— Silvia, Personal Trainer
What our clients say
Honor and celebrate what makes you unique
I couldn't be happier with my Badassity Brand Photography experience. Dan's kind and supportive manner will put you right at ease, even if you're stepping out of your comfort zone, and his creative eye and collaborative approach guarantee that you'll come away with beautiful photos. Whether you're looking for a professional headshot, hoping to explore your dark and moody side, or just longing to set your inner badass free, Dan's work will honor and celebrate what makes you unique.
— Carey, singer/songwriter
Understood what I was trying to accomplish (even if I didn't)
We focused on my brand identity to ensure the most important messages came through in the photos. As I got comfortable with Dan and learned about his capabilities, I ended up hiring him to be my partner in creating the website. He understood what I was trying to accomplish (even if I didn't) and brought both design and technical skills to help me bring it to life. He also was very helpful in helping me create and highlight my Brand messaging. What a patient man. This is a highly iterative process. He has the patience, empathy, collaboration skills, not to mention his clown humor, that make him an excellent partner on this co-creation journey.
— Jane, Leadership Coach
Looking for something a little different
I came to Dan looking for something a little different in a professional portrait—lively and distinctive, but still polished. Dan was fun to work with. He also wanted to get to know me—the personality behind the profession—so those qualities would shine out in the picture he took. The resulting portrait is just what I asked for—a little different, a little distinctive, but still polished and beautiful. Thanks, Dan!
— Karen, Life Coach