Dare to be vivid, and create more impact.
Crystalize your uniqueness in compelling brand images that command attention and inspire the clients you were meant to serve.
Are you a transformational coach, consultant, author, entrepreneur or other change leader?
Stop settling for bland, cookie-cutter headshots and brand images that present you as simply "professional". Do you have the transformational goods? Own it. Mere professionalism is a BS low bar unworthy of a genuine life/business/world changer.
I work with out-of-the-box transformational experts to crystalize your uniqueness in vivid brand images that get noticed and connect.
Unlike conventional assembly-line photographers who crank out vanilla "headshots" that homogenize your business image, I get to know you deeply, uncover the hidden badassity that gives you your edge, and create bold, authentic images that share a message as unique as you are.
Ready to create greater and deeper transformational impact? Contact me for a brand illumination call.
Dan Lewis - Brand Illumination Photographer
Create Connection
Every client engagment is a budding relationship. And creating that relationship begins before you ever meet. When a potential client sees your image on a website, social media or promotion you want them to feel an authentic emotional connection with you. Your image should spark that "You had me at hello" moment.
Build Anticipation
Your clients want to meet someone who can rock their world. They want to taste the possibility of real change in their lives and busineses through engagement with you. Let's face it. A typical headshot puts you in a generic box. But real possibility is all about breaking out of our boxes! Shouldn't your signature images break the mold and prepare your clients to encounter new possibilities?
Inspire Action
Do you know what motivates your ideal clients to take action and reach out to you? Are they spurred by authoritative expertise? Are they drawn by aproachable empathy? Maybe they're propelled by outrageous provocation? The right balance of authority and approachability in your images will energize your ideal clients to take the next step.
Captured my true essence
Working with Dan was exciting and fun. I’ve never before been taken through such a thoughtful and generous process. Dan’s intention was to bring out my inner beauty by focusing on a few key words to capture my true essence. He absolutely succeeded from start to finish. I couldn’t be happier with the whole experience.”
— Sheila, Holistic Coach
Parts of myself I didn’t know
You want to create something new and I feel I was exploring myself as part of the experience. You show me parts of myself I didn't know.
— Silvia, Personal Trainer
Showing my joyful personality without looking too posed
I wanted to work with Dan because I knew he specialized in photos that captured the essence of his clients and I definitely think he delivered. I went in knowing that my keywords were “whimsy and wisdom” and I love the results. It was a very collaborative experience, we had an idea of locations to take pictures but also spontaneously found some great places for shots. He worked with me to find a balance of showing my joyful personality without looking too posed (or what I jokingly call “muppet mode”). I would highly recommend Dan for creative, dynamic photos!
— Gail, Singer/Songwriter
What my clients say
Honor and celebrate what makes you unique
I couldn't be happier with my Badassity Brand Photography experience. Dan's kind and supportive manner will put you right at ease, even if you're stepping out of your comfort zone, and his creative eye and collaborative approach guarantee that you'll come away with beautiful photos. Whether you're looking for a professional headshot, hoping to explore your dark and moody side, or just longing to set your inner badass free, Dan's work will honor and celebrate what makes you unique.
— Carey, singer/songwriter
Looking for something a little different
I came to Dan looking for something a little different in a professional portrait—lively and distinctive, but still polished. Dan was fun to work with. He also wanted to get to know me—the personality behind the profession—so those qualities would shine out in the picture he took. The resulting portrait is just what I asked for—a little different, a little distinctive, but still polished and beautiful. Thanks, Dan!
— Karen, Life Coach
Meet a few of my clients
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Tyler, Visionary Architect
Tyler is an architect with a big vision of transforming literally the shape of how we live. His brand-essence words include welcome, curiosity/wonder, reflection, creativity and heart. We wanted to reflect two sides of Tyler -- his friendly, welcoming approachability and his capacity for deep refection as a thought leader. So we created two kinds of images — welcoming images that are more casual and vulnerable and authority images that are more formal and distant. I also chose a location that would provide a suggestive architectural background.
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Sheila, Holistic Coach
Sheila is a transformational life coach who works with health issues, whether physical, mental, emotional, social, spiritual or financial. Her brand-essence includes true north positivity, light, atunement, groundedness and fun. We chose a white-on-white color palette with a dash of gold to accentuate the light and illumination of her practice. The non-conventional wardrobe and rustic chair position her as alternative and holistic as opposed to corporate.
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Dave, Badass Life Coach
Dave is an outside-the-box life coach, surfer and yogi. He’s a rebel and a life-changer with stories of his checkered past that will raise your hair. And honestly, his direct, tell-it-like-it-is candor can be pretty confronting. He’s not for everyone. Dave encompasses a wide spectrum of wild oppositions, and so does the image I created of him. Metaphorically, he’s a badass undercover angel. Give him a "Hell, yes!” or a "Hell, no!” There's no in between.
Full Expression
I support the full human expression of each unique individual I touch. I celebrate the most radiant you.
Authenticity
I believe in getting real while cultivating the best in us. I don't attempt to fake it or ask you to. Fake branding and messaging sucks.
Service
I believe in the transformative power of loving service to others.
Re-Vision
I believe in continually re-imagining every aspect of what I do to more deeply serve my clients' bold visibility.
Integrity
I believe in keeping my values, words and actions in alignment, and I correct course when I stumble. I’m up front and transparent in all aspects of my business.
Dan Lewis - Transformational Photographer, Brand Illuminator
