Different . . . Or Unique?

What makes you special? I'm posting a couple of quotes from Jeff Jochum's book "Uniqueing your Brand".

"The secret to long-term business and personal success is to choose the who and why of your message based entirely what makes you unique."

". . . often, people think of the words unique and different as synonymous. This isn’t true. Being different means you are not the same. Being unique means you are one-of-a-kind. Building an authentically unique brand on your one-of-a-kindness rather than your differentness is powerful because no one can copy who you are, which means they can't even begin to compete with you."

Jeff's insights into focusing on uniqueness have deeply influenced me in business, in photography, and, really, in life. His book is available on Amazon: https://lnkd.in/g6eqS_Kn